{"id":139,"date":"2021-09-04T20:46:00","date_gmt":"2021-09-05T03:46:00","guid":{"rendered":"https:\/\/smartermarkets.media\/?p=139"},"modified":"2022-09-25T10:52:46","modified_gmt":"2022-09-25T17:52:46","slug":"ruby-zefo-chief-privacy-officer-at-uber","status":"publish","type":"post","link":"https:\/\/smartermarkets.media\/ruby-zefo-chief-privacy-officer-at-uber\/","title":{"rendered":"Ruby Zefo on Protecting Personal Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"139\" class=\"elementor elementor-139\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9105cf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9105cf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-231fa0e\" data-id=\"231fa0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a09cdd elementor-widget elementor-widget-html\" data-id=\"2a09cdd\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe title=\"Preserving Privacy in the Global Information Economy Episode 5 | Ruby Zefo on Protecting Personal Data\" allowtransparency=\"true\" style=\"border: none; min-width: min(100%, 430px);\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?from=embed&i=wehyx-10c9c2e-pb&share=1&download=1&fonts=Arial&skin=1&font-color=&rtl=0&logo_link=&btn-skin=c73a3a&size=150\" width=\"100%\" height=\"150\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3b8053 episode-info elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3b8053\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3ef04\" data-id=\"5b3ef04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7247913 elementor-widget elementor-widget-text-editor\" data-id=\"7247913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the fifth episode of \u2018Identikit Sequent X\u2019, host Michelle Dennedy welcomes Ruby Zefo, Uber\u2019s first Chief Privacy Officer, to examine the future of a consent-based economy and how consumers can take back ownership and control of their personal data and digital identities.<\/p><p>Ruby believes that privacy and security work best together as a dynamic duo \u2014 optimizing both when possible, and when one must sacrifice for the other, understanding all considerations in context. Her team\u2019s mission is to drive Uber\u2019s efforts to be a trusted steward of users\u2019 personal data in every market where Uber operates. She is also co-chair of the Women at Uber Employee Resource Group. Prior to joining Uber, Ruby was a Vice President at Intel Corporation where she served as Chief Privacy &amp; Security Counsel, Group Counsel for the Artificial Intelligence Products Group, and Group Counsel for Intel Security.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ffb19 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37ffb19\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67bd6f3 elementor-widget elementor-widget-text-editor\" data-id=\"67bd6f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bb-theme-elementor-wrap bb-elementor-custom-color\">\t\t\t\t<p>Hosted By<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f9979 elementor-widget elementor-widget-text-editor\" data-id=\"f6f9979\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMichelle Dennedy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For the fifth episode of \u2018Identikit Sequent X\u2019, host Michelle Dennedy welcomes Ruby Zefo, Uber\u2019s first Chief Privacy Officer, to examine the future of a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[83,68],"tags":[216,202,112,34,217],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-episode","category-preserving-privacy-in-the-global-information-economy-a-spotlight-series-on-digital-identity","tag-chief-privacy-officers","tag-data-privacy","tag-data-sharing","tag-digital-identity","tag-uber","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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